The Salak Group : Stragic Communcations and Research
Information and insights are critical for any vibrant business and organization. Our Knowledge section provides a fount of proprietary research, online data resources, engaging commentary from thought leaders and practical guidance on media, marketing, messaging and event planning from The Salak Group consultants.

QUICK HITS - 5 Tips

  1. Log on and tune in. Locate and track web sites that review your products, services or corporate profile. Task departments or individuals to locate, assess and report on relevant Web-based feedback.
  2. Pass it along. Disseminate customer feedback within the company. This reinforces the value of listening to the customer and provides valuable insight for production, marketing, distribution and other areas.
  3. Track and talk back. Create online processes to encourage user comments, and be responsive to these compliments and complaints.
  4. Make friends online. Develop relationships with independent online sites that cover your company or your industry. Provide ways for editors, bloggers and reviewers to get information and answers.
  5. Build a community. Develop a network of trusted customers and industry experts. Keep them in the loop and encourage them to provide information that can advance products and services.

ARTICLES

The Customer Is Always Right? Wrong

What’s the greatest business fallacy of all time? That’s easy. It’s the notion that the customer is always right.

Gold Diggers

Know thy customer. Fortunately, that’s easier than ever thanks to the flood of interactive marketing platforms.

The Local Express

Charity is not the only thing that begins at home.

Less is More in American Speak

No matter the venue, there are four constants to successful marketing and communications...

Scratch the Surface

It's called a crab scratch - and it's not what you might think. It's a technique used by turntablists (using turntables and vinyl records) ...

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