The Salak Group : Stragic Communcations and Research
Outlook 2010: Welcome to New Hope
January 2010 (Continued)Beyond this, the margin for error in misjudging the impact of your professional perception is tighter than ever. Research reveals that in less then 30 seconds new business associates make three basic judgments about a new contact based on their appearance. They determine their socioeconomic status, education level, and their desire to work with them.
Admittedly, a tailored suit, well pressed shirt and a pair of shined shoes isn’t going to make up for poor preparation, thin experience and a dearth of business acumen. But it does instill confidence and professionalism. Expect to see more starched shirts in 2010.
The Salak Group is a focused strategic communications company that works with organizations worldwide to achieve their business development goals. Our clients enjoy a high return on their communications investment because wasted effort is eliminated; effective programs and tactics are developed and deployed; and competitive positioning issues and international cultural hurdles are addressed. The firm’s messaging, media, executive networking, event planning, custom publishing, design and development initiatives are supported by in-depth research.
SCHEDULED REPORTS:StratComm 2010: TSG’s annual survey of executives designed to identify critical issues and trends in strategic communications.
Media Matters 2010: TSG's inaugural research program on how media and broadband entertainment leaders determine their “success” in delivering news, information and content.
The Salak Group
84 Washington St.Second Floor
Hoboken, NJ 07030
T: 201.798.6480
F: 201.798.6483
www.thesalakgroup.com
ASSOCIATES IN:
New York • Chicago • London
CONTACT:
Maria Allen
Director Business Development & Client Services
mallen@thesalakgroup.com
+1 201.798.6484
