The Salak Group : Stragic Communcations and Research
  • Development Opportunities
Business Opportunities. Driving your business development through strategic partnerships, cross marketing, and brand-building opportunities is a key focus for The Salak Group. Recently, we've developed several unique opportunities that can help clients and associates establish platforms to reach their target audiences and build business. They include:
SUPERCOMM

The Salak Group has been commissioned to create the inaugural SUPERCOMM Broadband Entertainment and Digital Media Forum. The Forum, which will be held in Chicago at SUPERCOMM 2009 on October 22nd and 23rd, will create a bridge between emerging technologies and applications in this field and the high-end business users who apply them to drive their outreach. The applications and services covered will run the gamut from IPTV to streaming video, interactive gaming, film, audio, voice, social networks, location-based and permission-based advertising and beyond. Attendees will be drawn from technology, networking and software companies to content developers in advertising, marketing, interactive communications, media groups and design firms, among others. This forum creates numerous opportunities for speakers and strategic partners and sponsors. Click to learn More (PDF).

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Busker Alley, The Musical

The Salak Group has been charged with developing an unprecedented strategic partnership program for Busker Alley—an amazing musical slated to head to both Broadway and London's West End in the spring of 2010. The program is designed to create an unprecedented partnership between the roduction and its strategic partners that will help build brand awareness, drive product and provide opportunities for high level networking events. The program's elements will be customized to the needs of each partner but will include items such as co-branded advertising, online cross marketing opportunities, special events, and community outreach efforts.

For more information, please contact The Salak Group at mallen@thesalakgroup.com

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Sound Opinions

Sound Opinions is one of Public Radio's fastest growing and most popular programs. Hosted by renown rock critics Greg Kot of the Chicago Tribune and Jim DeRogatis of the Chicago Sun-Times, the weekly program provides a unique mix of the latest music news, personal commentary, and exclusive interviews and performances. Sound Opinions fires up smart and spirited discussion on what matters most in today's music world. And its content (and related web site) resonates deeply with young, well-educated music lovers. Today, the program is broadcast in approximately 80 stations nationally, drawing in about 200,000 very focused listeners every week.

The program and associated Web site, podcasts, e-mail blasts and national events present a highly effective platform to reach this critical audience.

For more information on working with Sound Opinions to raise brand awareness among well-educated music listeners, please contact us at mallen@thesalakgroup.com.

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